Insights
Building a Recession-Ready Brand
At a recent conference I attended, there was a common buzz among the participants. The pending recession was mentioned time and time again, followed by the question: “How can I…
Worth Waiting For
So last Friday, as I was buttoning up several outstanding tasks from the week and looking ahead at a relatively out-of-control “to-do” list…a small sense of panic set in. Perhaps…
North Star is Customer’s Equity
The true North Star of growth is customer equity. Brands need to evolve to achieve customer equity. Customer equity represents the value that current and future potential customers will provide…
Navigating the Consumer Brand Growth Journey: Insights and Strategies
Understanding and Influencing the Customer Journey I’m frequently asked how to best scale consumer brand growth. One of the lessons I’ve learned about scaling brands and engaging current and future…
CRV Listening Lab – Unlocking Deeper Customer Insights
So, you have embraced the concept of the new Customer Ecosystem, you have your arms around your Net Promoter Score, and your customer satisfaction surveys are flying out and coming…
Save Time, Scale Smarter: Content Hacks for Your Brand
Content management is no joke. It’s a very time-consuming process that can often feel overwhelming. That said, content is perhaps the most important asset you have to build and support…
Maximizing Growth with Net Promoter Score (NPS) in DTC
In today’s DTC environment, the traditional sales funnel no longer accurately represents the customer journey. The funnel has been flipped on its side and becomes a continuum where, for many…
Navigating Omnichannel: Transforming Experiences, Driving Growth
Want to navigate the Omnichannel journey? I’ve had the honor of working with leading consumer brands from Fortune 500 to hyper-growth startups helping them navigate the choppy waters of growth…
The Customer is Always Right Now!
The customer is still “always right.” The difference today is that the customer is “always right NOW!” Instant gratification required. I am an Omnichannel dream customer. Here’s how I…
Mastering the Shift: Key Trends in Omnichannel Marketing Strategy
Looking in the rearview mirror cannot predict the future, but it can help navigate the journey more smoothly and successfully. Just a few years ago, I remember all the cool…
Types of CMO
As a start-up brand gains traction and evolves, the marketer who got them there may not be the one who gets them to the next level or funding round. This…
Mastering Customer Loyalty: Dating Your Way to Lasting Relationships
If you are looking for a long-term relationship, why go on a “blind date” when your chances of success are much better if you do some research upfront? And… you…
Optimizing Data Driven Experiences
I just had the strangest experience. A brand that I’ve been loyal to for 5 years just sent me a marketing message that absolutely does not apply to me, trying…
Leveraging Social Data for Brand Growth
We have all heard the expression, “When life gives you lemons, make lemonade,” In every marketing journey, challenges are inevitable. We’ve all heard the expression, “When life gives you lemons,…
Reinvent Your Brand: Adapt to Evolving Customer Expectations
E-commerce has become an increasingly crowded market space with competition a click away. What worked five years ago simply doesn’t work anymore because consumer expectations evolved during the Pandemic. Thousands…
Building Great Brands That Resonate Beyond Products
Explore why today’s leading CPG brands go beyond great products — they build experiences, communities, and lasting value.