October 22


Customers are Real People

91% of people believe brands and social media can make powerful connections.

In fact, 78% of consumers want brands to use social media to help people connect with each other through conversation.

The thing is, investing in nurturing relationships directly impacts revenue through both new customer acquisition and customer loyalty.

As customers feel connected to brands, a study shows that consumers it will increase consumer spending. They are 76% more likely to purchase in a brand they’re loyal to versus the competition.

The key to authentic relationships is treating your customers like real people and engaging in a relevant conversation.

Consumers want to learn more about the people behind their favorite brands and feel connected. Create a safe space for your customers to feel heard and seen and you’ll have a thriving business filled with loyal customers. The investment is well worth it.

Drop a ❤️  if you agree in the comments below.

Rose Hamilton

About the author

With over 20 years in Omni-channel retail, Rose is a proven Ecommerce expert specializing in evaluating, launching, growing and scaling Direct to Consumer businesses.

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