Is profitability keeping you up at night?
A client of mine who is the founder of an up-and-coming DTC brand recently asked me, “How can I get
CPG Founders: Master Challenges for a Powerful 2024 & 2025 Start
Hey, I’ve been there. You wake up at 3 a.m. ruminating about your last 3 revenue statements. They’re not good.
My Secret To Save Money On Your Paid Strategies
Want to know my secret to save money on your paid strategies? Stop targeting customers who aren’t profitable long term.
Why Rent When You Can Own Your Community?
Why rent when you can own your community? When clients ask me about best practices in building communities, I remind
Championing A Customer-Obsessed Culture
Last week in an industry interview, I was asked, “What is a challenge that existed 10 years ago and is
Is Your Brand Story As Clear As It Could Be?
Is your brand story as clear as it could be? There’s an old saying: “The shoemaker’s child has no shoes.”
Fundraising Strategies for Sustainable Growth in the Current Market
The current market may not be an ideal fundraising environment, but capital is still within reach for businesses with profitable
Customer Acquisition or Customer Loyalty?
You’ve built an incredible CPG brand, but are you investing enough in customer retention? We all know the adage, “It’s
Are You Being Strategic In Your Sales Growth Planning?
I see so many CPG companies today attempting to drive revenue by increasing ad spending, leaning into discounts, and hiring