July 7, 2023/
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Want to know my secret to save money on your paid strategies? Stop targeting customers who aren’t profitable long term. Instead, focus on the top 20% of your customers who…
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July 7, 2023/
Why rent when you can own your community? When clients ask me about best practices in building communities, I remind them that it is more important than ever to look…
July 7, 2023/
Last week in an industry interview, I was asked, “What is a challenge that existed 10 years ago and is still a pain point today? There is one important one…
July 7, 2023/
Is your brand story as clear as it could be? There’s an old saying: “The shoemaker’s child has no shoes.” We can relate to that today! As the leader…
July 7, 2023/
The current market may not be an ideal fundraising environment, but capital is still within reach for businesses with profitable models and evident traction. Q4 of 2023 will be very…
July 7, 2023/
You’ve built an incredible CPG brand, but are you investing enough in customer retention? We all know the adage, “It’s cheaper to retain a customer than to acquire a new…
July 6, 2023/
I see so many CPG companies today attempting to drive revenue by increasing ad spending, leaning into discounts, and hiring influencers. These are all short-term tactics that may produce a…
March 31, 2023/
Founders and CEOs, can you relate? You plan time in your day to focus on the long-term strategy for growth, but daily firefighting in your business always seems to take…
October 22, 2021/
91% of people believe brands and social media can make powerful connections. In fact, 78% of consumers want brands to use social media to help people connect with each other…
August 27, 2021/
As I wake up in the morning, what comes to mind is the energy I’m going to utilize for the rest of the day. We get overwhelmed by the amount…
