Customer Acquisition or Customer Loyalty?
You’ve built an incredible CPG brand, but are you investing enough in customer retention? We all know the adage, “It’s cheaper to retain a customer than to acquire a new…
Are You Being Strategic In Your Sales Growth Planning?
I see so many CPG companies today attempting to drive revenue by increasing ad spending, leaning into discounts, and hiring influencers. These are all short-term tactics that may produce a…
Founders & CEO’s: day-to-day balance
Founders and CEOs, can you relate? You plan time in your day to focus on the long-term strategy for growth, but daily firefighting in your business always seems to take…
Return on Energy
As I wake up in the morning, what comes to mind is the energy I’m going to utilize for the rest of the day. We get overwhelmed by the amount…
Subscription Services: Set it and Forget it?
Seeking to improve retention metrics? Enhancing subscription services could be the answer… Subscription services are disrupting the retail and CPG landscape at a growing pace across a variety of categories…
How Do Digital Brands Think About Physical Presence?
Successful retail brands create memorable experiences in every channel, including physical locations. Even digitally native brands. Why? Because the physical experience offers an engagement with customers that emotionally connects them…
How to Break through the Crowded Digital Space
What happens as the lines between digital and physical shopping experiences blur? The doors of possibility open up with ways to better serve customers and stimulate growth. As consumers shift…