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Insight, Vision, Action

October 12, 2022/

By definition, “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”  …

4-Step Brand Fitness Program

October 12, 2022/

“Workouts end. Training doesn’t. What’s your brand training plan?” – Rose Hamilton   We all know what happens every January. Many people realize that they have let themselves go over…

Two Ears and One Mouth

August 10, 2022/

Did you ever go to a networking event and have some “master of the universe” trap you in a corner to tell you all about themselves non-stop without ever taking…

Worth Waiting For

July 27, 2022/

So last Friday, as I was buttoning up several outstanding tasks from the week and looking ahead at a relatively out-of-control “to-do” list…a small sense of panic set in. Perhaps…

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