TREND WATCH! Healthy is the New Skinny!
Over the past several years, Compass Rose has worked with several disruptive brands in the Health and Wellness space. Working
TREND WATCH! Find, then Follow Your Customer!
Happy New Year! Can you believe we are already halfway through the first week? Reflecting on lessons learned last year,
Insight, Vision, Action
By definition, “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s
Turn your “To Do” List into “Ta-Daaaah!” List
Who out there lives by a list? Who has a color-coded Google calendar that would make Picasso jealous? Anyone need
Two Ears and One Mouth
Did you ever go to a networking event and have some “master of the universe” trap you in a corner
North Star is Customer’s Equity
The true North Star of growth is customer equity. Brands need to evolve to achieve customer equity. Customer equity represents
Channels and Customers
Video. Radio. TV. OTT. Social. Where to focus? There are seemingly endless channel options for you to reach your
Navigating the Consumer Brand Growth Journey: Insights and Strategies
I’m frequently asked how to best scale consumer brand growth. One of the lessons I’ve learned about scaling brands and
CRV Listening Lab – Unlocking Deeper Customer Insights
So, you have embraced the concept of the new Customer Ecosystem, you have your arms around your Net Promoter Score,