Brands and Conversations
Has anyone else been barraged with product and promotion messages that aren’t at all connected with brand values? How well do you respond to those? Not so well, right? As…
Unleashing Macro-Opportunities with Micro-Influencers
Micro- and nano-influencers are creating significant opportunities for brands. Their impact has shifted marketing away from expensive celebrity endorsements. This trend is growing because these influencers are relatable and specific….
Best Kept Secret for CPG Brand: Pinterest
Discover why Pinterest remains an underutilized powerhouse for CPG brand growth, engagement, and consumer discovery.
Decoding Data Complexity: A Guide to Strategic Insight
Knowing where to look to gather critical insights into your business has always been important, and is getting increasingly more difficult. Part of the challenge for many businesses is separating…
The Key to Get More Customers
I remember sitting in the brand-new conference room of an emerging consumer brand client who had just retained me to help the organization break through a growth plateau. Identifying the…
There’s No Place Like Home
There’s no place like home. I’ve just return from visiting my 84-year old Mom after not being able to visit her for a while, due to Covid. My visit with…
Maintaining Brand Authenticity Amidst Business Growth
As I work with emerging brands on scaling strategies, I often find growth plans for evolving brands are lost along the way and replaced with heavy execution to “test” what…
The New Direct-to-Consumer (DTC) Model = Direct-through-Conversation
DTC has been defined as Direct-to-Consumer for the past decade. This is a function of ‘what’ happens when brands reach their customers directly without a party in the middle (i.e.,…
My Founder Story
I remember this day like yesterday. We all hear about the overnight success stories of start-ups and famous exits. Few like to talk about the sacrifices behind the scenes. Yet,…
Choosing the Right Investment for your Brand
Seeking funding to grow your DTC business? What’s the right type of investment for your business? Fundraising and navigating potential exits can be time-consuming, stressful, and confusing for founders. 98%…
Customer Loyalty: 3 Tips on How to Reduce Churn Rate
Profitability has become an increasingly important topic as DTC businesses plan for Q4 and the increasing cost to acquire a customer. Churn rate is one of be best ways to…
Customer Testimonials
Want to convert more visitors into sales? Focus on building and leveraging customer testimonials, reviews and product comparisons across all of your digital marketing assets to give that last push…
Boost Mobile Sales: Transform Digital Content into Conversions
Shopping on mobile phones is no more a trend. It’s a way of life. 55.4% of consumers use their phones to buy products. But here’s the kicker: mobile conversion rates…
Enhance E-commerce ROI with Strategic Content Consistency
I’m frequently asked about the most effective way to scale an Ecommerce business while maintaining cost per acquisition targets. Whether your brand is a startup, emerging growth, or mature business…
Return on Energy
As I wake up in the morning, what comes to mind is the energy I’m going to utilize for the rest of the day. We get overwhelmed by the amount…
Choosing the Right Email Marketing Strategy for Your Brand
Maximize your CPG brand’s reach with email marketing strategies that drive direct engagement, loyalty, and omnichannel sales.