Author Rose Hamilton Published on: August 10, 2022 Tags brands Two Ears and One Mouth Did you ever go to a networking event and have some “master of the universe” trap you in a corner
Author Rose Hamilton Published on: August 10, 2022 Tags brands Building a Recession-Ready Brand At a recent conference I attended, there was a common buzz among the participants. The pending recession was mentioned time
Author Rose Hamilton Published on: July 27, 2022 Tags brands Worth Waiting For So last Friday, as I was buttoning up several outstanding tasks from the week and looking ahead at a relatively
Author Rose Hamilton Published on: July 21, 2022 Tags brands North Star is Customer’s Equity The true North Star of growth is customer equity. Brands need to evolve to achieve customer equity. Customer equity represents
Author Rose Hamilton Published on: July 13, 2022 Tags brands Channels and Customers Video. Radio. TV. OTT. Social. Where to focus? There are seemingly endless channel options for you to reach your
Author Rose Hamilton Published on: June 27, 2022 Tags brands Navigating the Consumer Brand Growth Journey: Insights and Strategies I’m frequently asked how to best scale consumer brand growth. One of the lessons I’ve learned about scaling brands and
Author Rose Hamilton Published on: June 27, 2022 Tags brands CRV Listening Lab – Unlocking Deeper Customer Insights So, you have embraced the concept of the new Customer Ecosystem, you have your arms around your Net Promoter Score,
Author Rose Hamilton Published on: June 27, 2022 Tags brands Content that Scale Content management is no joke. It’s a very time-consuming process that can often feel overwhelming. That said, content is perhaps
Author Rose Hamilton Published on: June 24, 2022 Tags brands Maximizing Growth with Net Promoter Score (NPS) in DTC In today’s DTC environment, the traditional sales funnel no longer accurately represents the customer journey. The funnel has been flipped