Author Rose Hamilton Published on: August 10, 2022 Tags brands Two Ears and One Mouth Did you ever go to a networking event and have some “master of the universe” trap you in a corner
Author Rose Hamilton Published on: August 10, 2022 Tags brands Building a Recession-Ready Brand At a recent conference I attended, there was a common buzz among the participants. The pending recession was mentioned time
Author Rose Hamilton Published on: July 27, 2022 Tags brands Worth Waiting For So last Friday, as I was buttoning up several outstanding tasks from the week and looking ahead at a relatively
Author Rose Hamilton Published on: July 21, 2022 Tags brands North Star is Customer’s Equity The true North Star of growth is customer equity. Brands need to evolve to achieve customer equity. Customer equity represents
Author Rose Hamilton Published on: July 13, 2022 Tags brands Channels and Customers Video. Radio. TV. OTT. Social. Where to focus? There are seemingly endless channel options for you to reach your
Author Rose Hamilton Published on: October 22, 2021 Tags CMO The Key to Get More Customers I remember sitting in the brand new conference room of an emerging consumer brand client who had just retained me
Author Rose Hamilton Published on: October 22, 2021 Tags consumer goods Customers are Real People 91% of people believe brands and social media can make powerful connections. In fact, 78% of consumers want brands to
Author Rose Hamilton Published on: August 27, 2021 Tags consumer goods Return on Energy As I wake up in the morning, what comes to mind is the energy I’m going to utilize for the
Author Rose Hamilton Published on: August 27, 2021 Tags brands Navigating the Unpredictable: Organic Social Media Strategies for CPG Brands Organic social media will continue to be unpredictable. Why? Because consumer behavior is constantly evolving along with algorithms, what works