Navigating towards Brand Growth up to 100%
Seeking to combat escalating CPAs? If you are seeing your CPA (cost per acquisition) to ROAS (return on ad spend) ratio decline, you are not alone. From 2016 to 2019,…
Three Strategies for Effectively Using Data
As data sources grow, 70% of brand executives agree that mining performance data is very or extremely important. Yet, only 2% say it is having a noteworthy positive impact. These…
How Do Digital Brands Think About Physical Presence?
Successful retail brands create memorable experiences in every channel, including physical locations. Even digitally native brands. Why? Because the physical experience offers an engagement with customers that emotionally connects them…
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