Hey, I’ve been there. You wake up at 3 a.m. ruminating about your last 3 revenue statements. They’re not good. You’ve been watching closely, digging into your marketing campaigns, checking for technical issues, and looking at the competition, but you still feel like you are missing something…
What else can you do?
Let’s examine 3 often overlooked areas to gain additional insight-examine 3 often overlooked areas to gain additional insight into what’s happening…
1. Customer Feedback and Sentiment Analysis – Welcome to your private listening lab with insights into where customers are both delighted and dissatisfied. Turn these insights into actions. Amplify the delighted and focus on issues boosting dissatisfaction.
2. Customer Journey Mapping – In the urgency to drive sales, it’s easy to lose touch with the bigger picture of all the customer touch-points. Carefully review your customers’ experience on and off-site as a team. Where you focus, you will find. Consider investigating a tool like FullStory to gain deeper insights into your customers’ interactions with your digital storefronts.
3. Technology Utilization and ROI – Buying a Ferrari doesn’t mean you can drive it well. All too often, I see clients invest in new, high-speed software and systems in hopes of driving a positive impact on the business. Are you getting results from your tech investments? Do you know how to measure them? Sometimes, extra training or bringing in a consultant to improve workflow between and around these systems can make a big difference—time to audit.
4. Rethink Pricing and Promotions – Pricing isn’t just numbers; it’s psychology. Are your discounts timed with buyer behavior? Do you know which pricing tiers drive conversions? Studies show that 60% of buyers are swayed by strategically timed discounts. Review your promotions calendar and align it with your highest sales periods or key cultural milestones. If you’re using tools like Shopify or Klaviyo, dig into analytics to see where pricing strategies are falling short.
5. Fine-Tune Product Positioning – What’s your story? Research shows that 73% of consumers prefer brands with clear, relatable messages. Ensure your products clearly solve a problem or fulfill a desire. Review your copy, imagery, and product descriptions. Are they clear, engaging, and on-brand? Test A/B variations to see what resonates most with your audience.
6. Revisit Operational Bottlenecks – Sometimes, the biggest roadblocks are internal. Is your supply chain creating delays? Are fulfillment costs eating into your margins? Amazon reports that 80% of consumer dissatisfaction stems from fulfillment issues. Audit your operations to identify inefficiencies and opportunities to improve. A streamlined backend creates a better customer experience.
Success is not just a result of hard work; it’s about smart focus.
Every challenge you face is a chance to create a win. If you feel stuck or overwhelmed, you’re not alone. Business growth can feel like navigating a maze, but with the right insights and strategies, you can pave the way to a blockbuster 2024.
Schedule a conversation with me today. Let’s map out a strategy that gets you excited for what’s ahead. A little planning now can turn your stress into success – and help you sleep better too!
