September 7


3 Keys to Build Your Brand Community

Building a fanatical following is now foundational for DTC brands to scale growth!

Engaging customers who are emotionally invested with your brand can help your brand grow and generate a return on investment and energy.

🔑 Three keys to building your brand community:

• Social Media – one of the most important conversion channels for reaching consumers directly and building a 1:1 relationship. Leaning into your authentic tone and value will help to attract and relate to your target customer. When you invest time in listening and engaging with your online community, your best customers sell your brand for you!

• Personalized Customer Care – One of the best ways to build a relationship with your customers is when they contact you through customer care. When brands treat customers as a “number” they lose the opportunity to personally connect. Always hire the very best talent you can find who radiates your values to deliver the very best possible personalized care with your customers. The digital economy is based on social proof and referral sales — set your brand up for success with the right talent to deliver a superior customer experience.

• Shoppers’ Review and Feedback – Encourage your customers to engage with you at every turn. PRO TIP: build an exclusive advisory group of customers to guide your brand roadmap. Getting honest responses from your VIPs helps guide focus on the areas that have the most return on investment for pain points that your customer will open their wallets to resolve.

Building a strong brand community is one of strongest competitive advantages.

How are you building deeper connections with your community? Tell us more!


Rose Hamilton

About the author

With over 20 years in Omni-channel retail, Rose is a proven Ecommerce expert specializing in evaluating, launching, growing and scaling Direct to Consumer businesses.

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