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Everything you need to know about what's happening in CPG:
3 Essential Steps to Building a Loyal Brand Community
Learn the three essentials for building a passionate, loyal brand community that fuels growth across all consumer touch points.
Harnessing Data: How Technology Drives Consumer-Centric Innovation
Harness technology and data-driven insights to power smarter, faster CPG brand growth in a digitally evolving marketplace.
Unlocking Digital Brand Loyalty: A Blueprint for CPG Success
When we talk about shopping, CPG products are at the heart of what consumers buy. CPG goods range from everyday essentials like toiletries to indulgent treats. These are packaged for…
How to Stretch Your Marketing Budget Effectively in 2025
It’s crucial to be innovative with the resources you have, especially when it comes to your marketing budget. The tried-and-true methods of the past might not cut it anymore. Instead…
The Role of Revenue Growth Management for CPG Industry
Discover how Revenue Growth Management drives smarter pricing, channel strategy, and profitability for today’s consumer brands.
Consumer Preferences: McCornick & Company
In the dynamic world of consumer preferences it’s the companies that leverage their core strengths that come out on top. Take McCormick & Company, for instance. They’ve innovatively offered an entry-level…
Is profitability keeping you up at night?
A client of mine who is the founder of an up-and-coming DTC brand recently asked me, “How can I get to profitability when it feels like I’m stuck in the…
CPG Founders: Master Challenges for a Powerful 2024 & 2025 Start
Hey, I’ve been there. You wake up at 3 a.m. ruminating about your last 3 revenue statements. They’re not good. You’ve been watching closely, digging into your marketing campaigns, checking…
My Secret To Save Money On Your Paid Strategies
Want to know my secret to save money on your paid strategies? Stop targeting customers who aren’t profitable long term. Instead, focus on the top 20% of your customers who…
Capitalizing on Disruption through Innovation in CPG Companies
As I went through the airport last week, I saw something new. The TSA ran all mobile devices through a special detector like a person. It made me think about life…
Why Rent When You Can Own Your Community?
Why rent when you can own your community? When clients ask me about best practices in building communities, I remind them that it is more important than ever to look…
Championing A Customer-Obsessed Culture
Last week in an industry interview, I was asked, “What is a challenge that existed 10 years ago and is still a pain point today? There is one important one…
Is Your Brand Story As Clear As It Could Be?
Is your brand story as clear as it could be? There’s an old saying: “The shoemaker’s child has no shoes.” We can relate to that today! As the leader…
Are You Being Strategic In Your Sales Growth Planning?
I see so many CPG companies today attempting to drive revenue by increasing ad spending, leaning into discounts, and hiring influencers. These are all short-term tactics that may produce a…
Content is King – Community is the Queen
Content might be King, but in the game of social media, the Queen is the true powerhouse. Just like in chess, where the Queen has the power to move in…
Why Omnichannel is a Must For CPG Brands
Did you know marketers leveraging three or more channels in a single campaign achieve a whopping 287% higher purchase rate? Or does adding SMS to your omnichannel mix increase conversions…
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