Now that third-party cookies are going out the door in 2022, it’s never been more important for CPG brands to build their own email lists.
Take a moment to consider the ROI. Email marketing delivers a $58 return for every $1 spent for consumer goods and eCommerce companies. That’s the kind of growth hack that wins hearts, minds, and wallets!
Know Your Subscribers to Grow Your Business
Understanding your subscribers is like unlocking a treasure chest. Each segment – prospects, buyers, and even lost customers – holds insights that can fuel your growth.
Here’s the secret: create value for every subscriber. The more you know about them, the more you can offer solutions they care about.
Simple Ways to Learn From Your Subscribers
Gaining insights doesn’t have to feel like climbing Everest. Whether virtual or in-person, try these methods to connect with your audience:
- Surveys: Use net promoter score (NPS) or multi-question formats to gather valuable feedback.
- In-Depth 1:1 Interviews: A phone or video chat can reveal insights that numbers can’t.
- Virtual Focus Groups: Group discussions are a great way to uncover collective trends and ideas.
- Video Diaries: Let customers share their stories in their own words.
- In-Email Sentiment Trackers: Use thumbs-up, thumbs-down, or star ratings to gauge responses instantly.
These tools make it easy to build trust, foster brand loyalty, and understand your audience on a deeper level.
Invest in Building Your Email List
Every bit of energy or investment in your email list is going to pay dividends. Start small, experiment, and see what resonates with your audience. After all, your email list is more than a tool. It’s a direct line to the people who matter most.
Final Thoughts: Your audience wants to feel seen and heard. When you create experiences that matter to them, you’ll not only win their attention—you’ll win their loyalty too.
