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Everything you need to know about what's happening in CPG:
The New Direct-to-Consumer (DTC) Model = Direct-through-Conversation
DTC has been defined as Direct-to-Consumer for the past decade. This is a function of ‘what’ happens when brands reach their customers directly without a party in the middle (i.e.,…
My Founder Story
I remember this day like yesterday. We all hear about the overnight success stories of start-ups and famous exits. Few like to talk about the sacrifices behind the scenes. Yet,…
Choosing the Right Investment for your Brand
Seeking funding to grow your DTC business? What’s the right type of investment for your business? Fundraising and navigating potential exits can be time-consuming, stressful, and confusing for founders. 98%…
Customer Loyalty: 3 Tips on How to Reduce Churn Rate
Profitability has become an increasingly important topic as DTC businesses plan for Q4 and the increasing cost to acquire a customer. Churn rate is one of be best ways to…
Customer Testimonials
Want to convert more visitors into sales? Focus on building and leveraging customer testimonials, reviews and product comparisons across all of your digital marketing assets to give that last push…
Boost Mobile Sales: Transform Digital Content into Conversions
Shopping on mobile phones is no more a trend. It’s a way of life. 55.4% of consumers use their phones to buy products. But here’s the kicker: mobile conversion rates…
Enhance E-commerce ROI with Strategic Content Consistency
I’m frequently asked about the most effective way to scale an Ecommerce business while maintaining cost per acquisition targets. Whether your brand is a startup, emerging growth, or mature business…
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