The beauty category is heating up!
What’s driving it?
Social Commerce.
The next two years will be crucial for beauty brands to build direct-to-consumer businesses with a comprehensive digital strategy.
Gone are the days of dependency on brick-and-mortar.
The beauty sector is particularly poised to maximize the potential of social commerce which is required to remain relevant and grow market share.
Millennials and GenZ prefer to discover beauty products online, which is why beauty brands must prioritize these new channels to have the next wave of growth by converting social users into social shoppers.
☞ 3 Tips to Convert New Customers from Discovery to Purchase Today:
Tiktok is a great platform for discovery, especially now that it offers tools that enable brands to manage marketing campaigns from their existing Shopify dashboards. Pinterest also enables influencers to add shopping links directly to its Shopify partnership that allows users to test different shades of makeup.
Amazon Live is re-energizing livestreaming shows that give brands and influencers the ability to tag promotions, interact with users and earn commission on sales.
Most beauty start-ups boom because of short video makeup guides. Because of this, even the highly successful beauty brands joined the trend and seemingly increased sales for the past year.
Building a strong brand that leverages all digital platforms has never been more important for finding, acquiring, and building a brand’s tribe.
Who are your favorite beauty brands?
