Author Rose Hamilton Published on: July 21, 2022 Tags brands North Star is Customer’s Equity The true North Star of growth is customer equity. Brands need to evolve to achieve customer equity. Customer equity represents
Author Rose Hamilton Published on: July 13, 2022 Tags brands Channels and Customers Video. Radio. TV. OTT. Social. Where to focus? There are seemingly endless channel options for you to reach your
Author Rose Hamilton Published on: October 22, 2021 Tags CMO Decoding Data Complexity: A Guide to Strategic Insight Knowing where to look to gather critical insights into your business has always been important, and is getting increasingly more
Author Rose Hamilton Published on: October 22, 2021 Tags CMO The Key to Get More Customers I remember sitting in the brand new conference room of an emerging consumer brand client who had just retained me
Author Rose Hamilton Published on: October 22, 2021 Tags CMO There’s No Place Like Home There’s no place like home. I’ve just return from visiting my 84-year old Mom after not being able to visit
Author Rose Hamilton Published on: October 22, 2021 Tags CMO Brand Authenticity As I work with emerging brands on scaling strategies, I often find growth plans for evolving brands are lost along
Author Rose Hamilton Published on: October 22, 2021 Tags consumer goods Customers are Real People 91% of people believe brands and social media can make powerful connections. In fact, 78% of consumers want brands to
Author Rose Hamilton Published on: September 20, 2021 Tags brands The New Direct-to-Consumer (DTC) Model = Direct-through-Conversation DTC has been defined as Direct-to-Consumer for the past decade. This is a function of ‘what’ happens when brands reach
Author Rose Hamilton Published on: September 16, 2021 Tags brands Choosing the Right Investment for your Brand Seeking funding to grow your DTC business? What’s the right type of investment for your business? Fundraising and navigating potential