Author Rose Hamilton Published on: April 22, 2022 Tags CMO Leveraging Social Data for Brand Growth We have all heard the expression, “When life gives you lemons, make lemonade,” In every marketing journey, challenges are inevitable.
Author Rose Hamilton Published on: April 8, 2022 Tags CMO DTC Communities What is a community? By definition, a community is a feeling of fellowship with others, as a result of sharing
Author Rose Hamilton Published on: April 8, 2022 Tags CMO Human Values: The Core of Brand Loyalty When did you last say, “I love this brand,” and didn’t have an outstanding customer experience? I believe in three
Author Rose Hamilton Published on: April 8, 2022 Tags CMO Tech Investments I’ll never forget the day I was asked, “What is the best way to represent tech investments in our growth
Author Rose Hamilton Published on: April 8, 2022 Tags aaptiv Resilience and Recovery: An Athlete’s Journey Post-COVID Have you ever felt like you’re just ready to give up? As a trained athlete since the age of three,
Author Rose Hamilton Published on: April 8, 2022 Tags CMO The Beauty Market in 2022 The beauty category is heating up! What’s driving it? Social Commerce. The next two years will be crucial for beauty
Author Rose Hamilton Published on: April 8, 2022 Tags CMO Build your Email Lists Now that third-party cookies are going out the door in 2022, it’s never been more important for CPG brands to
Author Rose Hamilton Published on: April 8, 2022 Tags CMO Brands and Conversations Has anyone else been barraged with product and promotion messages that aren’t at all connected with brand values? How well
Author Rose Hamilton Published on: April 8, 2022 Tags CMO Micro-influencers giving Macro-opportunities Why are micro-and nano-influencers giving brands macro-opportunities? Well, gone are the days for brands to pay a lot of money