Author Rose Hamilton Published on: April 8, 2022 Tags brands Optimizing Brand Storytelling How important is storytelling? I would submit it’s EVERYTHING. It’s the compass for your marketing strategy. Yes, storytelling. Brand storytelling
Author Rose Hamilton Published on: April 8, 2022 Tags CMO Tech Investments I’ll never forget the day I was asked, “What is the best way to represent tech investments in our growth
Author Rose Hamilton Published on: April 8, 2022 Tags aaptiv Resilience and Recovery: An Athlete’s Journey Post-COVID Have you ever felt like you’re just ready to give up? As a trained athlete since the age of three,
Author Rose Hamilton Published on: April 8, 2022 Tags CMO The Beauty Market in 2022 The beauty category is heating up! What’s driving it? Social Commerce. The next two years will be crucial for beauty
Author Rose Hamilton Published on: April 8, 2022 Tags CMO Build your Email Lists Now that third-party cookies are going out the door in 2022, it’s never been more important for CPG brands to
Author Rose Hamilton Published on: April 8, 2022 Tags CMO Brands and Conversations Has anyone else been barraged with product and promotion messages that aren’t at all connected with brand values? How well
Author Rose Hamilton Published on: April 8, 2022 Tags CMO Micro-influencers giving Macro-opportunities Why are micro-and nano-influencers giving brands macro-opportunities? Well, gone are the days for brands to pay a lot of money
Author Rose Hamilton Published on: April 8, 2022 Tags CMO Elements to your Growth Agenda Yesterday’s #RIC21 was a blast! My quote in this post was part of the conference yesterday. Thank you to all of those
Author Rose Hamilton Published on: September 2, 2021 Tags CMO Content Consistency I’m frequently asked about the most effective way to scale an Ecommerce business while maintaining cost per acquisition targets. Whether