Author Rose Hamilton Published on: October 22, 2021 Tags CMO Brand Authenticity As I work with emerging brands on scaling strategies, I often find growth plans for evolving brands are lost along
Author Rose Hamilton Published on: October 22, 2021 Tags consumer goods Customers are Real People 91% of people believe brands and social media can make powerful connections. In fact, 78% of consumers want brands to
Author Rose Hamilton Published on: September 20, 2021 Tags brands The New Direct-to-Consumer (DTC) Model = Direct-through-Conversation DTC has been defined as Direct-to-Consumer for the past decade. This is a function of ‘what’ happens when brands reach
Author Rose Hamilton Published on: September 16, 2021 Tags #Founder #mindsentrepreneur My Founder Story I remember this day like yesterday. We all hear about the overnight success stories of start-ups and famous exits. Few
Author Rose Hamilton Published on: September 16, 2021 Tags brands Choosing the Right Investment for your Brand Seeking funding to grow your DTC business? What’s the right type of investment for your business? Fundraising and navigating potential
Author Rose Hamilton Published on: September 9, 2021 Tags CMO Customer Loyalty: 3 Tips on How to Reduce Churn Rate Profitability has become an increasingly important topic as DTC businesses plan for Q4 and the increasing cost to acquire a
Author Rose Hamilton Published on: September 7, 2021 Tags CMO 3 Keys to Build Your Brand Community Building a fanatical following is now foundational for DTC brands to scale growth! Engaging customers who are emotionally invested with
Author Rose Hamilton Published on: September 3, 2021 Tags Content Marketing Customer Testimonials Want to convert more visitors into sales? Focus on building and leveraging customer testimonials, reviews and product comparisons across all
Author Rose Hamilton Published on: September 2, 2021 Tags CMO Converting Digital Content into Sales for Mobile 55.4% of consumers use their phones to purchase products. However, the average mobile conversion is 1.86% compared to desktop at