CPG

Profitability in Consumer Packaged Goods Industry

Rose Hamilton

January 18, 2024

consumer packaged goods

Driving Profitability in the Consumer Packaged Goods (CPG) Industry: A Customer-Centric Approach

In the dynamic and competitive world of Consumer Packaged Goods (CPG), achieving sustained profitability requires more than just traditional strategies.

Rose Hamilton

January 11, 2024

consumer packaged goods

Full Funnel Marketing Strategies: Mastering the New Era of Integrated Campaigns

In the rapidly evolving world of digital marketing, the shift towards a more holistic approach is becoming increasingly crucial. Full

Rose Hamilton

January 10, 2024

ConsumerPackagedGoods

The Silent Catalyst: Unleashing the Power of Internal Marketing in the CPG Industry

In the dynamic and ever-evolving Consumer Packaged Goods (CPG) industry, where innovation and consumer engagement are key, the game-changing strategy

Rose Hamilton

December 1, 2023

CPG

Squeezing Your Marketing Budget?

It’s crucial to be innovative with the resources you have, especially when it comes to your marketing budget. The tried-and-true

Rose Hamilton

August 21, 2023

consumer packaged goods

Consumer Preferences: McCornick & Company

In the dynamic world of consumer preferences it’s the companies that leverage their core strengths that come out on top.

Rose Hamilton

August 11, 2023

CPG

Highway to understanding the customer journey

Ready for a wild ride? Buckle up, folks, because the highway to understanding your customers is full of twists and

Rose Hamilton

August 11, 2023

consumer packaged goods

How can peeling back the layers of customer understanding revamp the health and wellness sphere?

How can peeling back the layers of customer understanding revamp the health and wellness sphere? My bet’s on drawing inspiration

Rose Hamilton

August 11, 2023

consumer packaged goods

How tech is playing matchmaker between our business and the needs of our customers?

Wondering how tech is playing matchmaker between our business and the needs of our customers? Let’s talk about a brand

Is profitability keeping you up at night?

Rose Hamilton

July 10, 2023

CPG

Is profitability keeping you up at night?

A client of mine who is the founder of an up-and-coming DTC brand recently asked me, “How can I get

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