July 13, 2022/
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Video. Radio. TV. OTT. Social. Where to focus? There are seemingly endless channel options for you to reach your customers, but at the end of the day, the consumer…
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June 27, 2022/
I’m frequently asked how to best scale consumer brand growth. One of the lessons I’ve learned about scaling brands and engaging current and future customers… Exploring consumer behavior trends and…
June 27, 2022/
So, you have embraced the concept of the new Customer Ecosystem, you have your arms around your Net Promoter Score, and your customer satisfaction surveys are flying out and coming…
June 27, 2022/
Content management is no joke. It’s a very time-consuming process that can often feel overwhelming. That said, content is perhaps the most important asset you have to build and support…
June 24, 2022/
In today’s DTC environment, the traditional sales funnel no longer accurately represents the customer journey. The funnel has been flipped on its side and becomes a continuum where, for many…
June 24, 2022/
Want to navigate the Omnichannel journey? 🧭 I’ve had the honor of working with leading consumer brands from Fortune 500 to hyper-growth startups helping them navigate the choppy waters of…
June 24, 2022/
The customer is still “always right.” The difference today is that the customer is “always right NOW!” Instant gratification required. I am an Omnichannel dream customer. Here’s how I…
June 24, 2022/
Looking in the rearview mirror cannot predict the future, but it can help navigate the journey more smoothly and successfully. Just a few years ago, I remember all the cool…
June 24, 2022/
As a start-up brand gains traction and evolves, the marketer who got them there may not be the one who gets them to the next level or funding round. This…
June 24, 2022/
If you are looking for a long-term relationship, why go on a “blind date” when your chances of success are much better if you do some research upfront? And… you…
