Author Rose Hamilton Published on: April 15, 2022 Tags CMO Great Brands Transcends Products Persuading people to buy your products is an effective strategy…???????????????????? ???????? ????????????’????. No manufacturer (or marketer) plans for brand decline,
Author Rose Hamilton Published on: October 22, 2021 Tags CMO Decoding Data Complexity: A Guide to Strategic Insight Knowing where to look to gather critical insights into your business has always been important, and is getting increasingly more
Author Rose Hamilton Published on: October 22, 2021 Tags CMO The Key to Get More Customers I remember sitting in the brand new conference room of an emerging consumer brand client who had just retained me
Author Rose Hamilton Published on: October 22, 2021 Tags CMO There’s No Place Like Home There’s no place like home. I’ve just return from visiting my 84-year old Mom after not being able to visit
Author Rose Hamilton Published on: October 22, 2021 Tags CMO Brand Authenticity As I work with emerging brands on scaling strategies, I often find growth plans for evolving brands are lost along
Author Rose Hamilton Published on: September 20, 2021 Tags brands The New Direct-to-Consumer (DTC) Model = Direct-through-Conversation DTC has been defined as Direct-to-Consumer for the past decade. This is a function of ‘what’ happens when brands reach
Author Rose Hamilton Published on: September 16, 2021 Tags #Founder #mindsentrepreneur My Founder Story I remember this day like yesterday. We all hear about the overnight success stories of start-ups and famous exits. Few
Author Rose Hamilton Published on: September 16, 2021 Tags brands Choosing the Right Investment for your Brand Seeking funding to grow your DTC business? What’s the right type of investment for your business? Fundraising and navigating potential
Author Rose Hamilton Published on: September 9, 2021 Tags CMO Customer Loyalty: 3 Tips on How to Reduce Churn Rate Profitability has become an increasingly important topic as DTC businesses plan for Q4 and the increasing cost to acquire a