Marketing automation is nothing new.
By definition, it means utilizing software and digital tools to automate repetitive marketing activities.
Marketing campaign management (social media posting, advertising platforms, and email marketing) and project management (project requests and workflows) are two of the most valuable areas for streamlining with automation.
Automating repetitive tasks improves both speed and quality and can seriously boost productivity. This allows your MVPs to spend more of their valuable time on being creative and discovering valuable new ideas and concepts.
Here are three of my favorite marketing automation trends for 2025:
- Artificial Intelligence (AI) and Machine Learning (ML) – While not new, these technologies are evolving very rapidly now and are becoming accessible and cost-effective in the commercial marketplace. There are AI-powered chatbots that interface with customers. AI-powered content generators help tell your story. AI-powered sales and business forecasting is often faster and more accurate. You name it, there is (or will be) an AI application for it.
- Sustainable Technologies – A shift in consumer consciousness has been pushing consumer brands and companies to utilize technology and processes that reduce the depletion of natural resources. Sustainable technologies are quickly becoming the norm, from electric vehicles to solar energy to utilizing cloud-based services.
- The Metaverse (immersive customer experience) – Formerly reserved for tech pioneers and data scientists, then embraced by gamers, the metaverse is expanding and beginning to encompass elements of the consumer marketplace. It is a virtual reality-based offshoot of the internet that involves live people and a digital universe where brands can more fully engage with customers and build communities. Check out this story about Nike and Roblox on CNBC.
What’s Next for Marketing Automation?
Automation is no longer just about handling tasks—it’s about empowering creativity.
Picture tools that do more than complete jobs. They suggest tailored strategies. For instance, predictive analytics uses past data to help marketers design campaigns with greater accuracy and confidence.
What About the Numbers?
Gartner predicts that 70% of marketers using AI will outperform their competitors by 2025. This shows that automation isn’t optional anymore—it’s essential for staying ahead.
Real-World Wins with Automation
Take Netflix as an example. Its recommendation engine, powered by AI, studies viewer habits to offer personalized suggestions. This keeps users engaged and reduces churn effectively.
How Can You Get Started?
Begin with small steps. Platforms like Zapier and HubSpot are easy to use and offer great starting points for automation. Free up time from repetitive tasks so you can focus on the bigger picture—creating and innovating.
What do you think about AI for content? If you have tried it, I would love to hear your thoughts!
FAQs
What is an example of a company using marketing automation successfully?
Netflix uses AI-driven automation to recommend shows based on user preferences. This personalized approach keeps viewers engaged and improves customer retention.
How do I start with marketing automation?
Start small by automating simple tasks like email follow-ups or social media scheduling. Gradually add advanced tools as you become more comfortable with the process. Platforms like HubSpot and Zapier are great starting points.
Is AI-generated content reliable for marketing?
AI tools can assist in creating content, but human oversight is crucial. Use them to generate ideas or drafts, and refine the final version for authenticity and tone.
What trends in marketing automation should I focus on in 2025?
Key trends include AI-driven tools, sustainable technologies, and immersive experiences through the metaverse. These trends can enhance your marketing strategies and customer engagement.
