Since third-party cookies are going out the door in 2025, it’s never been more important for CPG brands to build email lists.
Just take a look at the ROI! As per a 2015 report by DMA, email marketing has an average of $58 return for every $1 spent on consumer goods and E-commerce companies. Engagement rates for email marketing are impressive, too. It has open rates that average around 20-25% across various industries and click-through rates at about 2.5%.
Is anyone looking for a growth hack? And to win hearts, minds, and wallets?
Learn more about your subscribers — prospects, buyers, and lost customers. When you learn how to create value for each segment, you unlock the key to unlocking each segment.
Easy ways to gain insight from your subscribers and build brand love
- In-depth 1:1 interviews (phone or video)
- In-email sentiment trackers (thumbs-up, thumbs-down, star ratings)
- Interactive quizzes for personalized recommendations
- Post-purchase customer satisfaction surveys
- Social media feedback and discussion engagements
- Surveys (net promoter score/NPS or multi-question)
- User-generated content prompts for shared experiences
- Video diaries
- Virtual focus groups
Any energy or investment in building and learning from your email list will pay dividends!
Unlocking the Full Potential of Email Marketing
To truly use the power of email marketing, segmenting your email lists is essential. You can tailor your messages to specific groups, making your communications more relevant and engaging.
- Segmentation: Divide your email list into smaller segments based on demographics, purchase history, or engagement levels.
- Personalization: Use customer data to personalize emails, addressing subscribers by name and recommending products based on past behavior.
- Automated Campaigns: Set up automated email campaigns to nurture leads, welcome new subscribers, and re-engage inactive customers.
Benefits of a Strong Email Strategy
A well-executed email strategy offers numerous benefits:
- Higher Engagement: Personalized and relevant content leads to higher open and click-through rates.
- Increased Sales: Targeted email campaigns can drive more sales and repeat purchases.
- Customer Loyalty: Consistent communication helps build stronger relationships with your customers.
- Cost-effective Marketing: Email marketing is one of the most cost-effective channels, delivering a high return on investment.
FAQs
1. Why is email marketing important for my brand?
Email marketing is a direct way to reach your audience. It is cost-effective and is more personal than other channels. Studies show that email marketing delivers an ROI of $42 for every $1 spent. It allows you to send tailored content, engage with your audience regularly, and drive sales. For example –
- Announce new products or services.
- Share exclusive discounts and promotions.
- Personalized birthday or anniversary offers.
- Helpful tips or curated content.
- Feedback through surveys.
By consistently providing value, you keep your brand at the top of customers’ minds, turning casual subscribers into loyal buyers.
2. What are the biggest email marketing challenges, and how do I fix them?
Common challenges include low open rates, high unsubscribe rates, and emails landing in spam folders. To improve open rates, write short, engaging subject lines. Avoid spammy words like “free” or “limited time.” High unsubscribe rates often mean your content isn’t resonating—survey your audience to understand what they want. Segmentation is key; sending the same message to everyone often feels impersonal. Clean your email list regularly to remove inactive subscribers. These simple fixes can help improve engagement and results.
3. How can I use email marketing with my other strategies?
Email marketing complements strategies like social media, SEO, and customer loyalty programs. For example, promote your latest blog post through email to drive traffic to your website. Use emails to reward loyal customers with exclusive discounts. You can also share surveys to gather customer feedback and improve your products. When you launch a social media contest, email is a great way to notify your subscribers. By aligning email campaigns with other efforts, you create a cohesive experience that keeps your brand consistent across channels.
With the phase-out of third-party cookies, building and nurturing an email list is crucial. You can create value for your subscribers and grow your brand by engaging them. Investing in email marketing enhances customer relationships and drives significant business growth.
Are you ready to make the most out of your email marketing strategy? Start building your list today and unlock the potential for high returns and loyal customers.
