Best Kept Secret for CPG Brand: Pinterest
True or False? Pinterest traffic doesn’t convert into sales. False! I hear this frequently, “My CPG costs to acquire new
Decoding Data Complexity: A Guide to Strategic Insight
Knowing where to look to gather critical insights into your business has always been important, and is getting increasingly more
The New Direct-to-Consumer (DTC) Model = Direct-through-Conversation
DTC has been defined as Direct-to-Consumer for the past decade. This is a function of ‘what’ happens when brands reach
Customer Loyalty: 3 Tips on How to Reduce Churn Rate
Profitability has become an increasingly important topic as DTC businesses plan for Q4 and the increasing cost to acquire a
Customer Testimonials
Want to convert more visitors into sales? Focus on building and leveraging customer testimonials, reviews and product comparisons across all
Content Consistency
I’m frequently asked about the most effective way to scale an Ecommerce business while maintaining cost per acquisition targets. Whether
Email Marketing
Since third-party cookies are going out the door in 2025, it’s never been more important for CPG brands to build
Navigating towards Brand Growth up to 100%
Seeking to combat escalating CPAs? If you are seeing your CPA (cost per acquisition) to ROAS (return on ad spend)
3 Steps to Increasing Better Influencer Sales
A hot topic of late: “We spend so much time and money on Influencers, and we’re not seeing the activity