Navigating Omnichannel: Transforming Experiences, Driving Growth
Want to navigate the Omnichannel journey? I’ve had the honor of working with leading consumer brands from Fortune 500 to
The Customer is Always Right Now!
The customer is still “always right.” The difference today is that the customer is “always right NOW!” Instant gratification required.
Mastering the Shift: Key Trends in Omnichannel Marketing Strategy
Looking in the rearview mirror cannot predict the future, but it can help navigate the journey more smoothly and successfully.
Mastering Customer Loyalty: Dating Your Way to Lasting Relationships
If you are looking for a long-term relationship, why go on a “blind date” when your chances of success are
Optimizing Data Driven Experiences
I just had the strangest experience. A brand that I’ve been loyal to for 5 years just sent me a
Leveraging Social Data for Brand Growth
We have all heard the expression, “When life gives you lemons, make lemonade,” In every marketing journey, challenges are inevitable.
From Possibilities to Priorities
E-commerce has become an increasingly crowded market space with competition a click away. What worked five years ago simply doesn’t
Building Great Brands That Resonate Beyond Products
Great Brands Transcends Products Persuading people to buy your products is an effective strategy…until it isn’t. No manufacturer (or marketer)
Building DTC Communities: Cultivating Authentic Brand Connections
What is a community? By definition, a community is a feeling of fellowship with others, as a result of sharing