Fundraising Strategies for Sustainable Growth in the Current Market
The current market may not be an ideal fundraising environment, but capital is still within reach for businesses with profitable models and evident traction. Q4 of 2023 will be very…
3 Myths About Achieving Profitability in CPG
I keep hearing that the worst is yet to come as brands and investors grapple with a tougher fundraising environment. Why? Over the past few years, many DTC start-up brands…
Mastering the Shift: Key Trends in Omnichannel Marketing Strategy
Looking in the rearview mirror cannot predict the future, but it can help navigate the journey more smoothly and successfully. Just a few years ago, I remember all the cool…
Mastering Customer Loyalty: Dating Your Way to Lasting Relationships
If you are looking for a long-term relationship, why go on a “blind date” when your chances of success are much better if you do some research upfront? And… you…
Reinvent Your Brand: Adapt to Evolving Customer Expectations
E-commerce has become an increasingly crowded market space with competition a click away. What worked five years ago simply doesn’t work anymore because consumer expectations evolved during the Pandemic. Thousands…
Building Great Brands That Resonate Beyond Products
Explore why today’s leading CPG brands go beyond great products — they build experiences, communities, and lasting value.
Building DTC Communities: Cultivating Authentic Brand Connections
What is a community? By definition, a community is a feeling of fellowship with others, as a result of sharing common attitudes, interests, and goals. The notion of community has…
Unleashing Macro-Opportunities with Micro-Influencers
Micro- and nano-influencers are creating significant opportunities for brands. Their impact has shifted marketing away from expensive celebrity endorsements. This trend is growing because these influencers are relatable and specific….
Choosing the Right Investment for your Brand
Seeking funding to grow your DTC business? What’s the right type of investment for your business? Fundraising and navigating potential exits can be time-consuming, stressful, and confusing for founders. 98%…
Return on Energy
As I wake up in the morning, what comes to mind is the energy I’m going to utilize for the rest of the day. We get overwhelmed by the amount…