Fundraising Strategies for Sustainable Growth in the Current Market
The current market may not be an ideal fundraising environment, but capital is still within reach for businesses with profitable
3 Myths About Achieving Profitability in CPG
I keep hearing that the worst is yet to come as brands and investors grapple with a tougher fundraising environment.
Mastering the Shift: Key Trends in Omnichannel Marketing Strategy
Looking in the rearview mirror cannot predict the future, but it can help navigate the journey more smoothly and successfully.
Mastering Customer Loyalty: Dating Your Way to Lasting Relationships
If you are looking for a long-term relationship, why go on a “blind date” when your chances of success are
From Possibilities to Priorities
E-commerce has become an increasingly crowded market space with competition a click away. What worked five years ago simply doesn’t
Great Brands Transcends Products
Persuading people to buy your products is an effective strategy…???????????????????? ???????? ????????????’????. No manufacturer (or marketer) plans for brand decline,
DTC Communities
What is a community? By definition, a community is a feeling of fellowship with others, as a result of sharing
Micro-influencers giving Macro-opportunities
Why are micro-and nano-influencers giving brands macro-opportunities? Well, gone are the days for brands to pay a lot of money
Elements to your Growth Agenda
Yesterday’s #RIC21 was a blast! My quote in this post was part of the conference yesterday. Thank you to all of those