Fundraising Strategies for Sustainable Growth in the Current Market
The current market may not be an ideal fundraising environment, but capital is still within reach for businesses with profitable
I keep hearing that the worst is yet to come as brands and investors grapple with a tougher fundraising environment.
Mastering the Shift: Key Trends in Omnichannel Marketing Strategy
Looking in the rearview mirror cannot predict the future, but it can help navigate the journey more smoothly and successfully.
Mastering Customer Loyalty: Dating Your Way to Lasting Relationships
If you are looking for a long-term relationship, why go on a “blind date” when your chances of success are
From Possibilities to Priorities
E-commerce has become an increasingly crowded market space with competition a click away. What worked five years ago simply doesn’t
Building Great Brands That Resonate Beyond Products
Great Brands Transcends Products Persuading people to buy your products is an effective strategy…until it isn’t. No manufacturer (or marketer)
Building DTC Communities: Cultivating Authentic Brand Connections
What is a community? By definition, a community is a feeling of fellowship with others, as a result of sharing
Unleashing Macro-Opportunities with Micro-Influencers
Micro- and nano-influencers are creating significant opportunities for brands. Their impact has shifted marketing away from expensive celebrity endorsements. This
Choosing the Right Investment for your Brand
Seeking funding to grow your DTC business? What’s the right type of investment for your business? Fundraising and navigating potential