Author Rose Hamilton Published on: January 10, 2024 Tags Branding The Silent Catalyst: Unleashing the Power of Internal Marketing in the CPG Industry In the dynamic and ever-evolving Consumer Packaged Goods (CPG) industry, where innovation and consumer engagement are key, the game-changing strategy
Author Rose Hamilton Published on: December 1, 2023 Tags CPG Squeezing Your Marketing Budget? It’s crucial to be innovative with the resources you have, especially when it comes to your marketing budget. The tried-and-true
Author Rose Hamilton Published on: August 21, 2023 Tags consumer packaged goods Consumer Preferences: McCornick & Company In the dynamic world of consumer preferences it’s the companies that leverage their core strengths that come out on top.
Author Rose Hamilton Published on: August 11, 2023 Tags CPG Highway to understanding the customer journey Ready for a wild ride? Buckle up, folks, because the highway to understanding your customers is full of twists and
Author Rose Hamilton Published on: August 11, 2023 Tags consumer packaged goods How can peeling back the layers of customer understanding revamp the health and wellness sphere? How can peeling back the layers of customer understanding revamp the health and wellness sphere? My bet’s on drawing inspiration
Author Rose Hamilton Published on: August 11, 2023 Tags consumer packaged goods How tech is playing matchmaker between our business and the needs of our customers? Wondering how tech is playing matchmaker between our business and the needs of our customers? Let’s talk about a brand
Author Rose Hamilton Published on: July 10, 2023 Tags CPG Is profitability keeping you up at night? A client of mine who is the founder of an up-and-coming DTC brand recently asked me, “How can I get
Author Rose Hamilton Published on: July 7, 2023 Tags DTC Capitalizing on Disruption through Innovation in CPG Companies As I went through the airport last week, I saw something new. The TSA ran all mobile devices through a
Author Rose Hamilton Published on: July 7, 2023 Tags Community Why Rent When You Can Own Your Community? Why rent when you can own your community? When clients ask me about best practices in building communities, I remind