July 7, 2023/
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Why rent when you can own your community? When clients ask me about best practices in building communities, I remind them that it is more important than ever to look…
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April 22, 2022/
We have all heard the expression, “When life gives you lemons, make lemonade,” Let’s say I’ve met a lot of lemons in my consumer marketing journey. Everyone has taught me…
April 15, 2022/
Persuading people to buy your products is an effective strategy…𝙪𝙣𝙩𝙞𝙡 𝙞𝙩 𝙞𝙨𝙣’𝙩. No manufacturer (or marketer) plans for brand decline, but the reality is markets mature and change and product…
April 8, 2022/
What is a community? By definition, a community is a feeling of fellowship with others, as a result of sharing common attitudes, interests, and goals. The notion of community has…
April 8, 2022/
I’ll never forget the day I was asked, “What is the best way to represent tech investments in our growth plan?” 🤔 My response? “We need to correlate tech investments…
April 8, 2022/
Have you ever felt like you’re just ready to give up? As a trained athlete since the age of three, I’ve never felt so challenged as I did last week…
April 8, 2022/
The beauty category is heating up! What’s driving it? Social Commerce. The next two years will be crucial for beauty brands to build direct-to-consumer businesses with a comprehensive digital strategy.…
April 8, 2022/
Now that third-party cookies are going out the door in 2022, it’s never been more important for CPG brands to build their own email lists. Just take a look at…
April 8, 2022/
Has anyone else been barraged with product and promotion messages that aren’t at all connected with brand values? How well do you respond to those? Not so well, right? As…
April 8, 2022/
Why are micro-and nano-influencers giving brands macro-opportunities? Well, gone are the days for brands to pay a lot of money for celebrities to promote their products because the investment may…
