The current market may not be an ideal fundraising environment, but capital is still within reach for businesses with profitable models and evident traction.
Q4 of 2023 will be very telling for many start-ups that have not yet raised the funds needed to scale.
In my experience, overfunding doesn’t guarantee survival, as business longevity stems from a resilient, sustainable business model.
???? Don’t just jump straight to the usual cost-cutting exercises
???? Products and positioning matter now more than ever
???? Adversity is an opportunity to do more with less
???? Approach problems with an agility mindset
While this isn’t the first time we’ve seen an economic crisis, it also will not be the last. It’s an opportunity to focus on building the foundation in the short term to come out ahead with sustainable and profitable growth.
Now is the time for CPG brands to double down on a few key areas:
???? Storytelling for the brand
???? Omnichannel approach
???? Community building
???? Innovation
Do you need experienced help to determine which of these options is the best for your CPG needs?
I’d love to jump on a call to learn more about your brand. Let’s talk!
