September 2


Customer Acquisition

What goal is more important? New customer acquisition or profitability?

Based on the study by sidecar, marketing teams place new customer acquisition as a top priority.

Given the rise in the cost to acquire a customer, increasing lifetime value has never been more important to achieving sustained profitable growth. Acquiring customers is one component of growth.

Increasing lifetime value includes strategies that rely on developing quality content, storytelling, and products to increase AOV and frequency with current customers. Without strong engagement strategies and continued innovation, brands risk losing their customers to competition.

What describes your #1 focus? Love to hear your thoughts in the comments below!

Rose Hamilton

About the author

With over 20 years in Omni-channel retail, Rose is a proven Ecommerce expert specializing in evaluating, launching, growing and scaling Direct to Consumer businesses.

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