Rodan & Fields – Transformation from the Inside Out: Building a Modern Omni-Channel Powerhouse

When you think about transformation in beauty, few stories are as fascinating as the one unfolding at Rodan + Fields.

In this episode, Rose Hamilton, CEO of Compass Rose Ventures, sits down with Anncy Rowe, Chief Commercial Officer, who is leading the company through one of the most ambitious reinventions in the industry — evolving from a billion-dollar direct-selling brand into a modern omni-channel powerhouse.

Anncy’s background includes some of the most iconic names in beauty — Maybelline, Garnier, and IT Cosmetics — and she’s now using that experience to bridge legacy and innovation at Rodan + Fields.

What struck me most about Anncy’s leadership is her ability to balance conviction and curiosity. She’s fiercely protective of the brand’s DNA — its female-founded roots, dermatology-driven credibility, and loyal consultant community — while introducing fresh storytelling, modern retail partnerships, and a bold “Love What You See” campaign that redefines clinical luxury for today’s consumer.

Here are a few highlights from our conversation:

• Purpose Meets Reinvention: How Rodan + Fields is blending its heritage of women-led dermatology with a new omni-channel model that meets consumers wherever they shop — from consultants to DTC to Ulta.
• Clinical Luxury, Redefined: The brand’s unique formulation philosophy — “no more, no less” — and why restraint, not volume, is the most powerful form of innovation.
• Storytelling with Conviction: Anncy’s approach to brand transformation is rooted in founder DNA, purpose, and authenticity rather than chasing trends.
• Female-Founded Advantage: How being the #1 female dermatologist-founded skincare brand is both a point of pride and a call to elevate more women in science and leadership.
• Culture as the Growth Engine: Inside the company’s transformation — from hiring and leadership mindset shifts to building agility, clarity, and confidence across teams.

Join us in listening to this episode to hear how Anncy Rowe and the Rodan + Fields team are proving that legacy and reinvention can coexist beautifully — and that true transformation starts with purpose, people, and belief.

For more on Rodan & Fields, visit: https://www.rodanandfields.com/en-us/