Bite – How Bite Built a Profitable Business on Its Own Terms

Most consumer brands focus on removing friction. Bite built its business around embracing it.

Rose Hamilton, CEO of Compass Rose Ventures and co-host of The Story of a Brand Show, sits down with Lindsay McCormick, Founder and CEO of Bite, to unpack how she turned an eco-friendly toothpaste tablet into a thriving, highly profitable business on her own terms. Instead of squeezing paste from a tube, you chew it. Instead of treating the packaging as disposable, you refill it — a model that asks customers to shift long-held habits and integrate a new way of oral care into their daily lives.

This is not a growth-at-all-costs story. It’s a founder-discipline and retention story.

Acquisition vs. adoption. Why getting a customer through checkout is only half the battle, and how focusing on long-term behavior change drives real retention.

The power of disciplined growth. How saying no to big-box retail and cutting back on unnecessary product launches protected the company’s margins and core focus.

Evolving as a founder. Moving past early people-pleasing habits to build real accountability, front-load the first 90 days for new hires, and scale a high-performing remote culture.

Navigating brand identity. How to maintain a strong core narrative and stand out as marketing channels fragment and control shifts to affiliates and creators.

Join us in listening to this episode as Rose and Lindsay dive into the commercial choices, customer economics, and strategic trade-offs that build a truly sustainable, valuable brand.

For more on Bite visit: https://trybite.com/