55.4% of consumers use their phones to purchase products.
However, the average mobile conversion is 1.86% compared to desktop at 2.59%.
A small change in mobile conversion can make a big difference in online sales.
How to convert digital content into sales for mobile?
More video.
According to Livestream 80% of people say that they are more likely to purchase more after watching a video vs. reading at the blog.
Makes sense. Who wants to read details on a small device when a video can offer a compelling story and entertain.
Videos bring your products to life that no text or image can. Less consumers want to read about a product in the digital economy.
Show and tell the world about the pain point your product solves and adds value to your target customer’s life.
A picture may be worth a thousand words, but a video done well….now that’s worth all more than a thousand dollars.
