Why Incorporate Customer Feedback into Product Development?
Now that the barrier to reaching consumers directly has dissolved, new brands are disrupting CPG categories daily. Many founders develop their initial products based on personal experience or their own…
Subscription Services: Set it and Forget it?
Seeking to improve retention metrics? Enhancing subscription services could be the answer… Subscription services are disrupting the retail and CPG landscape at a growing pace across a variety of categories…
Three Strategies for Effectively Using Data
As data sources grow, 70% of brand executives agree that mining performance data is very or extremely important. Yet, only 2% say it is having a noteworthy positive impact. These…
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