Good Ideas Don’t Scale Themselves

Rose recently sat down with my friend Ramon Vela on The Story of a Brand Show—and we had one of those honest, from-the-heart conversations about what it takes to build a brand today.

We talked about the beauty and the chaos of the CPG world—how founders are not only storytellers, but operators, fundraisers, and emotional anchors for their teams. I shared some of the strategies I use with founders to build marketing foundations that last, and why data isn’t just a tactic—it’s essential for survival.

Here’s a taste of what we covered:

• ✨ Why your brand needs both grit and systems
• 🎤 How to go from founder-led storytelling to a scalable growth engine
• 📊 Why a “marketing data room” should be a must-have

Rose believes brand builders are among the most creative and resilient people in the world. Whether you’re scaling or just starting, her advice will leave you inspired and ready to act.