Case Study
Vitamin & Supplement Brand
Faced with the clash of two business models during an M&A, a vitamin and supplements company overcame integration hurdles and continued to grow.
The Challenge
A legacy supplement company had siloed teams, fragmented brand architecture, and no clear path forward. With pressure to launch new products and scale quickly, the leadership team needed a reset — and fast.
Our Solution
Aligned brand and product architecture across the full portfolio
Built a go-to-market and launch strategy for a core hero product
Restructured the marketing function to improve execution, clarity, and leadership alignment
The Impact
Unified brand positioning to strengthen storytelling and product clarity
Accelerated the launch of a high-priority SKU
Created internal structure to support ongoing growth across digital and retail
Key Takeaway