Case Study
Omnichannel Beauty Start-Up
How does a two-year old start-up manage the rising cost of customer acquisition while trying to maintain the growth needed to secure additional funding?
The Challenge
A fast-growing beauty brand had strong potential but lacked the internal structure, messaging clarity, and operational support needed to scale. Marketing execution was fragmented, investor confidence was fading, and the brand needed a reset.
Our Solution
Rebuilt brand positioning and messaging for retail, DTC, and investor alignment
Created a strategic marketing playbook and campaign calendar
Improved team workflows and clarified executional responsibilities
The Impact
Doubled revenue in 12 months through clear positioning and streamlined execution
Secured new investor confidence and capital for growth
Increased marketing ROI while reducing internal friction
Key Takeaway