Case Study
Global Haircare Brand U.S. Launch
How does an international hair and skin care company replicate its success in the U.S. with a limited marketing team and heavy reliance on paid advertising?
The Challenge
An international beauty brand was entering the U.S. market with limited infrastructure, inconsistent messaging, and no visibility into performance. They needed a partner to design their entry strategy, improve conversion, and position the business for long-term success.
Our Solution
Developed a bespoke go-to-market strategy tailored to the U.S. market
Refined brand positioning and messaging to resonate with U.S. consumers
Built digital marketing and merchandising systems to increase conversion
Introduced KPI tracking and infrastructure to support decision-making
The Impact
Achieved profitable U.S. market entry in under 12 months
Significantly improved conversion across key digital channels
Positioned the brand for future investment and scalable omnichannel expansion
Key Takeaway