WHAT WE’RE THINKING ABOUT

Why rent when you can own your community? When clients ask me about best practices in building communities, I remind them that it is more important than ever to look

Last week in an industry interview, I was asked, "What is a challenge that existed 10 years ago and is still a pain point today? There is one important one

Is your brand story as clear as it could be? There's an old saying: "The shoemaker's child has no shoes." We can relate to that today!   [video width="1920" height="1080"

The current market may not be an ideal fundraising environment, but capital is still within reach for businesses with profitable models and evident traction. Q4 of 2023 will be very

You've built an incredible CPG brand, but are you investing enough in customer retention? We all know the adage, "It's cheaper to retain a customer than to acquire a new

I see so many CPG companies today attempting to drive revenue by increasing ad spending, leaning into discounts, and hiring influencers. These are all short-term tactics that may produce a

Content might be King, but in the game of social media, the Queen is the true powerhouse. Just like in chess, where the Queen has the power to move in

Did you know marketers leveraging three or more channels in a single campaign achieve a whopping 287% higher purchase rate? Or does adding SMS to your omnichannel mix increase conversions

I keep hearing that the worst is yet to come as brands and investors grapple with a tougher fundraising environment. Why? Over the past few years, many DTC start-up brands

Without innovation, how is one retailer any different than the other? Success in retail and #retailgrowth requires constant #innovation. Innovation is hard, innovation is risky, and innovation is expensive… but

Are you struggling with profitably scaling your DTC business? Transform your results with a slight shift in mindset. Join me in shifting the narrative from "Direct to Consumer" to a

Founders and CEOs, can you relate? You plan time in your day to focus on the long-term strategy for growth, but daily firefighting in your business always seems to take

Not every customer is equal. Not every sale is a good sale. Are you attracting "once and done" or "retention ready" customers for your CPG/DTC brand? The "retention ready" acquisition

"How can we reduce customer acquisition costs?" It would be one of the Top 3 questions I get when working with CPG brands. Anybody who asks me receives the exact

"If you can't FIND time; you must MAKE time." – Rose Hamilton Warren Buffet famously said "The difference between successful people and really successful people is that really successful people