π One of the biggest challenges for emerging consumer-packaged goods brands is extending reach online with an efficient cost to acquire the customer.
π As people spend more time on social media, they’re also likely to spend at least some of that time interacting withΒ #influencers.
May 2020 GlobalWebIndex survey says 96% of US and UK Consumers are less trusting of polished content produced by brands and the pandemic increased the desire for less-scripted content.
π A popular example is the rise ofΒ #TikTok, the popularity of βeveryday influencers.β The types of influencers are on the rise and brands needs to consider the full spectrum of influencers:
β micro- and nano influencers
β kidfluencers
β gaming influencers
β virtual (computer- generated) influencers.
What are your opinions? Let us know in the comments!