August 27

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The Rise of Tiktok

πŸ“Œ One of the biggest challenges for emerging consumer-packaged goods brands is extending reach online with an efficient cost to acquire the customer.

πŸ‘‰ As people spend more time on social media, they’re also likely to spend at least some of that time interacting withΒ #influencers.

May 2020 GlobalWebIndex survey says 96% of US and UK Consumers are less trusting of polished content produced by brands and the pandemic increased the desire for less-scripted content.

πŸ“Œ A popular example is the rise ofΒ #TikTok, the popularity of β€œeveryday influencers.” The types of influencers are on the rise and brands needs to consider the full spectrum of influencers:
● micro- and nano influencers
● kidfluencers
● gaming influencers
● virtual (computer- generated) influencers.

What are your opinions? Let us know in the comments!

Rose Hamilton

About the author

With over 20 years in Omni-channel retail, Rose is a proven Ecommerce expert specializing in evaluating, launching, growing and scaling Direct to Consumer businesses.


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