For your inspiration today… there is a song from the short-lived television show SMASH called “They Just Keep Moving The Line” that really reminded me of the Marketing Ecosystem right now.
Benchmarks are indicators of past success and up-to-now best practices. We can do better than that. INNOVATE.
Just when you think you have your ideal customer figured out, some internal or external force, or some new technology or social media trend swoops in and changes their direction.
Brands that have embraced all the nuances of the new Marketing Ecosystem have the agility to pivot with the customer and maintain the right to add value on their journey.
I have worked with many Direct-to-Consumer companies on innovating their consumer approach to bust through best practices. I would love to work with you to do the same.
And if you like showtunes, give the song from SMASH a listen…https://www.youtube.com/watch?v=8CB1PnbcTqc