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Charting the Course:
Consumer Trends and
Strategies for 2025
The industry for consumer goods and services is on the precipice of sweeping transformation. Evolving consumer preferences, the rise of digital commerce, intensifying competition, and the accelerating pace of technological change are redefining the rules of the game. For earlier stage consumer brands striving to grow and scale, navigating this dynamic landscape requires a keen understanding of the key trends shaping the industry's future.