About 𝟗𝟎% 𝐨𝐟 𝐬𝐭𝐚𝐫𝐭𝐮𝐩𝐬 𝐟𝐚𝐢𝐥. 10% of startups fail within the first year.
While there are no guarantees, one thing I know to be true:
There is no perfection. It’s a loser’s game.
Iteration is key! Successful brands build the resiliency muscle early. There is good, better and worse. No perfection.
I observe the most successful brands have an adaptable mindset and embrace uncertainty. Always seeking new possibilities to test hypotheses in uncertain times.
This is what we do every day. We read results. We iterate. We keep moving.
Gentle reminder: have fun along the adventure of growth!
The magic is in the mess and how we respond.
What’s your favorite lesson learned along your journey?