September 2


Branding is Serving

One of the biggest mistakes brands make when building customer experience is treating customers as “customers” only.

Consumers love brands that build relationships and engagement on relevant topics. Remaining present to what your community needs is the key for building brand loyalty.


Partnering with content creators and influencers is one way to directly engage your customer base and get real feedback to constantly iterate products, services and experiences. It’s a fast track to finding your product-market fit. Staying open, encouraging product reviews, and true to your messages will build trust.
Building trust within your respective community is priority number 1.

You only have one chance to make an impression and maintain your reputation. Keep serving and cultivating your community and it will pay you back in dividends.

Rose Hamilton

About the author

With over 20 years in Omni-channel retail, Rose is a proven Ecommerce expert specializing in evaluating, launching, growing and scaling Direct to Consumer businesses.

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