September 2


Customer Retention and Ecommerce Brands

Customer Retention has never been more important, especially when you look at the fact that almost 60% of revenue comes from old customers.

To get to this calculation, understanding time between orders is key, as well as the number of orders per customer.

How does your customer retention compare and how does your category stack up?

Rose Hamilton

About the author

With over 20 years in Omni-channel retail, Rose is a proven Ecommerce expert specializing in evaluating, launching, growing and scaling Direct to Consumer businesses.

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