September 2


Converting Digital Content into Sales for Mobile

55.4% of consumers use their phones to purchase products.

However, the average mobile conversion is 1.86% compared to desktop at 2.59%.

A small change in mobile conversion can make a big difference in online sales.

How to convert digital content into sales for mobile?

More video.

According to Livestream 80% of people say that they are more likely to purchase more after watching a video vs. reading at the blog.

Makes sense. Who wants to read details on a small device when a video can offer a compelling story and entertain.

Videos bring your products to life that no text or image can. Less consumers want to read about a product in the digital economy.

Show and tell the world about the pain point your product solves and adds value to your target customer’s life.

A picture may be worth a thousand words, but a video done well….now that’s worth all more than a thousand dollars.

Rose Hamilton

About the author

With over 20 years in Omni-channel retail, Rose is a proven Ecommerce expert specializing in evaluating, launching, growing and scaling Direct to Consumer businesses.

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