September 2

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Brand Authenticity

Excellent customer experience is one of the key ingredients to an outstanding brand in a highly competitive market – it’s how you get loyal customers.

Going out of your way to impress them will effectively give your customers a reason to return for more.

đź’ˇ Pro tips for creating emotional connection through excellent customer experience:

1. Be Authentic

• Create an emotional connection through your brand’s uniqueness. Today’s consumers expect a brand to connect with them in an intuitively human way.

2. Listen and Tell Your Stories

• Opportunities to create and share stories exist everywhere. People share a bond when they know their stories. The same is true with people behind the brands.

3. Nurture customer relationships with a consistent conversation

• Investing in a customer relationship management (CRM) system can help you automate, organize and learn from customer engagement by each segment of customers.

Gentle reminder, emotions are the driving force behind most buying decisions. The happier customers leave their experience with you, the more they will return and bring others.

Rose Hamilton

About the author

With over 20 years in Omni-channel retail, Rose is a proven Ecommerce expert specializing in evaluating, launching, growing and scaling Direct to Consumer businesses.


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